I live in the beautiful New Forest near the south coast of England with my wonderful wife and best friend Vineeta. As the main topics that my blog imply, I’m fascinated with how we can achieve true happiness, how we can naturally live a healthy life, how we can create a sustainable future, and how these three elements converge with my love of good food.
If I’m going to box myself, then I’d say that I’m a designer, a philosopher, a loving husband, and a hypocritical environmentalist. I’m not religious, but my principles can loosely be defined as agnostic buddhist. I don’t believe in party politics or the polarised concept of left and right-wing, but yes I’m a member of the Green Party and even did a brief stint as a local Green Party councilor because I believe they have good principles.
Depending on who you ask, I’m either a laid back vegan or a strict vegetarian, but I prefer to think of myself as someone who just tries to eat a healthy, sustainable and humane diet.
Together with Vineeta, I run a successful WordPress agency called Wholegrain Digital that’s based in London, but has people and clients all around the world. In 2007, I won the UK government’s Business Leader of Tomorrow Award for my forward thinking attitude and commitment to sustainability. Since then, I’ve spent over a decade trying to justify that title to myself by figuring out how to run a positive business.
I am the author of the book Sustainable Web Design from A Book Apart and I wrote the sustainable design chapter of the book Design and Designing: A Critical Introduction. I’m one of many (1,526 to be precise) co-owners of Positive News Magazine and also a co-owner of a community wind farm and a community solar farm, which together with the 8kW solar array on our house produce more energy than we use, even when including our electric car.
I also wrote and illustrated the book of children’s poems, Nonsense from Within.
After all that, I think I can sum myself up by saying that I’m someone who believes passionately in trying to be the best version of myself and in trying to enjoy myself doing it.
About me